Veni is not just a project for branding and motion design—it’s a vision I crafted to elevate an existing identity into a modern, futuristic direction. The goal was to refine the brand while creating dynamic designs for Twitch and social media platforms that captivate visually and embody Veni’s essence. This project reflects my approach to merging branding and motion to deliver impactful and engaging digital content.

Research & Inspiration

The creative process began with an in-depth analysis of the existing brand identity and the platforms where Veni is active. I drew inspiration from futuristic design trends characterized by bold colors, fluid motion, and technological undertones. Twitch and social media environments demand designs that immediately grab attention while maintaining strong recognizability. Striking this balance between modern aesthetics and functional design was the guiding principle of my work.

Evolving the Brand Identity

The mission was clear: to take Veni’s visual language to a more modern and futuristic level without losing its core identity. I started by enhancing the logo and typography to create a stronger, contemporary look. This was complemented by a refreshed color palette that is energetic and futuristic yet remains approachable. Evolving the brand identity ensured that Veni’s designs stood out consistently and distinctively across Twitch and other social media platforms.

Motion Design for Social Media

A key focus of the project was the creation of dynamic motion designs that tell stories and evoke emotions. Animations were developed to visually enrich Twitch streams and expand reach on platforms like Instagram and Twitter. Energy and fluid motion were at the forefront—every design was crafted to grab attention and clearly convey the brand message.

Cross-Platform Strategy

Veni’s designs were tailored to meet the unique requirements of each platform. For Twitch, I created custom overlays, animated transitions, and alerts that seamlessly integrate into streams. On social media platforms, concise and impactful videos with visual effects and curated soundtracks took center stage. This strategy ensures a cohesive and compelling brand presence across all channels.

Veni represents my vision of taking branding and motion design to the next level. This project demonstrated how powerful the combination of dynamic design and a clear brand strategy can be in building an unforgettable digital presence. With every element—from brand identity to motion designs—Veni is a project that fuses modern design, creativity, and technical precision to inspire and captivate in the digital world.